It is no secret I have a thing for Moms who double as entreprenuers and Sarah Baucom is one of the best of the best. I first learned about her when a friend invited me to the Pink Social Girl Tribe, a community of local women looking to connect. I quickly learned that Sarah was one of the co-founders of the tribe. She and her business partner Carrie Barker launched a tee shirt company that empowers women. They believe in “community over competition,” which is something that resonates with us here at CSP. On top of it all she’s also a project manager for a construction company. I loved learned a little bit about her and how she manages to lead such a fabulous life, I am sure you will too.
Smarty Mom: Sarah Baucom
Married to: Ryan Baucom, the world’s most supportive husband 
Children: 1 Kiddo – Eliza, 18 months
Years in Charlotte: 31 minus college
Originally from: Charlotte! Presby baby right here!
Occupation: Proj. Mgr for a commercial construction company and Co-founder of Pink Social and Pink Social Girl Tribe
Tell us a little bit about the Pink Social and how it got started.
I am the co-founder of Pink Social, a graphic apparel business that believes wholeheartedly in empowering women. In addition to our online shop full of our original and exclusive locally made graphic tees, kids line and jewelry, Pink Social hosts our famous Girl Tribe Pop Up a few times a year with 60+ locally owned female run businesses (it’s the most fun! – promise you will all come to the April 16 one at Sugar Creek Brewery!!) and we also provide boutique wholesale branding and retail visionary services to our wholesale clients.
Pink Social began 4 years ago as a spark during meeting up with Carrie Barker for coffee. I had just graduated with a second degree in Interior Design and was looking for a new opportunity. I messaged fellow Charlotte Catholic graduate, Carrie to meet up as she was the only female architect that I knew. Although we technically grew up together, we were never friends in middle and high school, so our first real interaction was that coffee date. I almost get emotional to think about what started that day without our knowing. We talked for 8 hours about jobs, life since high school and marriage. Towards the end of the conversation it was clear that neither of us were living a creatively fulfilling life – something was missing and we were both desperately searching for connection and for entrepreneurship. I had a background in retail and fashion as well and Carrie was dabbling into becoming a graphic designer. We called ourselves Pink Social with the message of women empowerment close to our hearts and from that day on we were ready to work at whatever we needed to in order to discover what our passions truly were. We both got busy with separate businesses but worked together tirelessly campaigning for each other and soon for others in our networks and beyond. We began producing Pink Social products in 2014 and quickly realized that we were on to something. It’s been a wild ride since. I often go back to that day that we met in my mind and know it was a pivotal moment in both of our lives.
It seems you are a champion of Women in Business, but you also one little one at home. How do you manage juggling all the roles that you do?
I never think of it as a juggle. I love it all. Some days are absolutely more challenging than others but I am incredibly lucky to have my family and my husbands family to help out on a consistent basis. There are sacrifices – I don’t get to work out as much as I would like, laundry might not go up right away, etc. And my husband and I have made dinner time a priority. No phones. And at the end of the day, I am overwhelmed by the love I have for our family and try to reconnect with that.
You’ve also started an online Facebook group, the Pink Social Girl Tribe, for local women. How has that impacted your business and the women around you?
Pink Social Girl Tribe is open to all women: stay at home moms, college women, entrepreneurs, corporate women, etc! Carrie and I realized the need for this true connection in this time. We are all juggling this crazy life and trying to figure out our next step. We value above all wholeheartedly supporting women and community over competition. Pink Social Girl Tribe is about owning where you are and if you’re not happy with your current situation – lets make some goals together and connect with someone that might be able to take you to that next step.
The success of Pink Social has absolutely strengthened our fire and passion for continuing to grow this community in an authentic way. For us, the excitement of this group has just pushed us to keep doing what we do.
My mother is the best example of a woman’s champion, my passion and entrepreneurship has been directly influenced by her as long as I can remember.
What is your favorite part of motherhood?
The constant laughter. There’s nothing better in this world than endless toddler belly laughs.
What is the hardest part of motherhood?
Watching her grow up so fast, it’s such a beautiful gift but can really melt your heart.
Favorite place to eat in CLT?
Actually it’s Common Market in Southend. Any nice Sunday, you will find our little family there sharing an easy lunch and listening to some tunes. It’s something Ryan and I look forward to every week.
What do you love most about the Queen City?
Our neighborhood! We have lived in Sedgefield for 9 years and absolutely love it. Our neighbors are amazing plus, it’s a really exciting place to be with all of the retail and commercial growth on the South Blvd side! Many of our lifelong friends are moving into the neighborhood and so we will probably stay for a long time. How special to have our kids all grow up together? Such a cool thing.
Anything else you want to throw in?
Website: www.shoppinksocial.com
Email: hello@shoppinksocial.com
Instagram: www.instagram.com/shoppinksocial
Girl Tribe Pop Up: April 16, 2016 at Sugar Creek Brewery (more details to come on our social media)
Stay up to date on the tribe: www.shoppinksocial.com/join
