Every year since 1979, Ben & Jerry’s fans have asked the same question over and over: “Why?! Why do you give away free ice cream for one day every year?” The answer hasn’t changed since the company celebrated its first anniversary and first annual Free Cone Day over 30 years ago.
Co-founders Ben Cohen and Jerry Greenfield created the event and gave out free scoops as a way to thank the community for their support and continued business. On Tuesday, April 3rd, from Noon until 8 PM, the Charlotte Ben & Jerry’s scoop shops will throw open the doors, continue the tradition and celebrate Free Cone Day once again.
Keeping true to the company’s Social Mission and the belief that business has a responsibility to give back to the community, the Arboretum, Foxcroft and Parktowne Village scoop shops will partner with Levine Cancer Institute’s: Project PINK for Free Cone Day.
Project PINK’s goal is to increase access to life-saving mammography screenings and follow-up care for those who lack medical coverage. This community-based mammography program is funded through donations made to the Carolinas Breast Cancer Fund. Screening exams are performed on Charlotte Radiology’s Mobile Breast Center through CMC Wellness Centers in medically underserved communities. The scoop shops will have donation bins and pledge cards throughout the store to collect funds from those stopping by for a free scoop on April 3rd. All donations made on April 3rd will be matched dollar for dollar, up to $2,500 by Charlotte Radiology.
So Smarty Charlotte, get your pink on, load up the kiddos and head over to Ben & Jerry’s for a good cause!
Happy Free Cone Day!