If you think you’re too old to hit a nightclub or if you think club hopping for moms is only for celebrating the big 3-0 or 4-0, think again. I know a place in town where you feel like you’re at a rave, but you’re really eating Chick-fil-A at 11:30 with your kids.
The SouthPark food court.
Have you been recently? Well, if you haven’t, here’s fair warning: ditch the mom sweatpants and wear your best club attire (not that you’d find much club attire in the stores at SouthPark) because it’s the closest thing any mom is gonna get to a night life. Music is blaring, videos are streaming, and music trivia with offers to text the correct answer are popping up left and right.
About 20 years ago, I would’ve LOVED this and never thought anything of it (actually, I can still answer most of the trivia…ah yea, still got it). But now I don’t know whether to cover my 7-and-8-year-olds eyes in fear of what might pop up on the TV screens or clear the food, get on the table and start dancing. What I do know is that I’m a little worried that Buddy, my sweet Chick-fil-A angel, might be replaced by a Hooter’s girl…and I’m also worried my 8-yr-old daughter would be more likely to ask for her autograph over Buddy’s because she looks more like the women in the videos blaring on the TVs ahead.
The strangest part is this is all happening at lunchtime.
Let’s get this straight -there are basically four groups at the SouthPark food court at lunch during the week: moms with preschool-aged kids – or school-aged with a hall pass, men and women with ID badges from SouthPark area offices, retired peeps, and occasionally a group of lucky high school seniors who gets to go off campus for lunch. I think the last group is the only one interested…but they’re way more into texting each other than actually texting the codes that pop up on the TV screens.
Who is their target market here? Because it doesn’t take a genius to see they’re way missing it with the lunch crowd.
I am sure it’s all about money – I’m not exactly sure how it’s made with the videos but it’s got to be profitable for the mall. But can’t they take a cue from Cosmo’s and be strait-laced during the day, and wait till dark to club it?
And let’s be clear – this is not an attack on SouthPark – I know it’s like this in malls all over the country. It’s more like a cry for help. I love SouthPark, and like a middle schooler with an identity crisis, I want to save it from itself.
SouthPark is like coming home to me. I’ve gone there since the day I was born – some of my earliest memories are of getting on my tippy-toes to choose my fave flavor of ice cream at Baskin Robbins, walking on the creaky floor in Intimate Book Shop to get a new book, trying on Easter dresses at Children’s World in Ivey’s. My childhood parakeet, cat, and dog were all from the pet store at SouthPark, and I spent my hard-earned allowance on candy at Woolworth’s. It’s the place I’d take my babies to stroll when it was too hot, too cold, or just too boring to be by ourselves at home all day.
That mall has seen me through every fashion trend in the last 35 years – from Jordache rainbow-striped jeans to Trocadero t-shirts. From leggings at Units to leggings at Lululemon. From Accessory Lady to Tiffany’s (actually, it’s more like Claire’s for me, but a girl can dream). I mean, I even spent an entire night (yes, OVERNIGHT) with my fellow college peeps prepping the then-newly renovated GapKids to open in the late 90s. Now if that isn’t love, I don’t know what is.
Now I can’t hear my kids talk to me over a simple lunch of chicken nuggets. We just stare at each other – they chew really slowly, and I pray for only partial nudity in Maroon 5’s latest video. And if I wanted to live in constant fear over what crazy outfit Beyonce or Britney was going to be wearing, I’d let them watch MTV 24/7. It’s just not happenin’ folks.
And don’t get even get me started on the kiosk peddlers. Are we in the Jamaica or what? This is Charlotte – we are friendly here – I wave, say hi, or at the very least make eye contact with every person I run by on the Greenway. But at SouthPark (my safe place!) I now look straight ahead, start running faster than I do on the Greenway, and try not to react when they ask me to straighten my hair. I try so hard to be nice, but I’m about to snap – and just ask my kids, you don’t want me to snap.
I HAVE STRAIGHT HAIR….and a toddler who is RUNNING AWAY FROM ME. Does he really think I will stop and get my hair straightened? Now, if he wanted to braid my hair in a million braids with beads on the end AND provided free childcare, a chaise lounge chair, and a margarita, I’d be sold. But, last time I checked, that wasn’t the offer.
So peeps at SouthPark, if you’re listening (although I am not sure you can hear me with the music blaring in the food court and the kiosk peddlers swarming your brains with uselessness), please take it down a couple of notches. If it’s really all about the money, may I suggest a fountain in the food court? Trust me, with the rate we throw pennies, you’ll make up that cash in no time. And moms from all over the city will thank you – hey, we might even hit the SouthPark “club” (AND all your stores!$!$!) on a Saturday night – without the kids of course.
14 comments
Cher – you are the best! Kate (who is 4) and I were heading to Yoforia yesterday and this man attacked her wanting to do lord knows what to her hair. I can pretty much tell you that Kate was thinking “ice cream ice cream” not – “I wonder what my hair would look like brushed.” After leaving Yoforia, he screamed “You are back!” and I got really mad. I hate to be rude but he crossed the line. If I hadn’t been in the middle of South Park I would have grabbed Kate and ran screaming about the child kidnapper with a curling iron! It is getting worse and worse by the minute. I also have been disturnbed by the naked 15 year olds on the TV screen during the 11:30am lunch hour screaming over the speakers. South Park Mall – whats the deal? Just let me go to Lululemon and bribe my kid with ice cream or Chickfila in peace!
Amen!! I have thought this since the day those TV’s came out.
I agree with everything you said! I am just this side of rude to the kiosk sellers, but if you even make glancing eye contact, they are all over you! Do you remember the tv’s that used to be in the middle of the mall with the carpeted benches? I ate my weight in chick fillet nuggets as a kid, watching that tiny tv while my mom shopped!
Yes. Yes. Yes. Thank you. I’ve actually contacted management about the food court videos too. They said they would “look into it.”
Amen, Amen and Amen! Totally agree. I’m so happy to see this blog!
I have to give you a virtual fist bump for the “middle schooler with an identity crisis” reference! Well played!
Thank you so much! We have been asking for the exact same thing since the screens were put in place. When they were first going up, we were excited that Dad’s might actually be able to sit and watch the PGA while the mom’s shopped on a Saturday afternoon but this was not to be the case. People are actually visiting the food court less (not more!) since the screens were put in because they do not suit the target audience in the mall. Also, I too look down and walk quickly through the halls as I am offered a variety of services from teeth whitening to electronic cigarettes! It does not seem to suit the SouthPark image very well!
You should start a petition (Change.org) and present it to the SouthPark management! I’ll be first to sign!
You should start a petition (change.org) and present it to SP management!
Cheryl, you are SPOT ON! When I have been with the kids in the food court am wolfing down my food so that something crazy doesn’t come on for them to see! And I am so. very. tired. of the kiosks and feel like the employees are accosting me every time I leave a store. I can’t stand it! No, I don’t want your smokeless cigarette, I DON’T SMOKE! No, I don’t need your magic lotion, cupcakes, hair straightener, etc. If I did, I WOULD COME TO YOU! Please, please, please leave me alone!
I really hope the management at Southpark will read this blog. We have stopped eating there because of the noise and the videos. You can’t have a conversation or enjoy time with your family. It’s a shame because we used to love hanging out at the mall on a Friday afternoon or Sunday after church.
I think that petition idea is genius!!!! I’d sign it!
The mall management can’t get rid of the videos, they’re tenants! Its a Simon wide contract, those video screens are in almost every Simon mall and they’re paying rent!
Also, I love love love your description of Buddy!
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