We knew our friend Jen Dufresne and her fitness staff at Cross Conditioning Training were on to something special with small group training in Charlotte. Now we just have more proof. A little more than two years since opening its studio near Cotswold, CCT is opening a new location at
901 S. Kings Drive in Myers Park. The new space is set to open in the fall. We caught up with Jen this week for the inside scoop on the new space and what it means for CCT clients, both veteran and newcomers!
Q. How could you tell it was time for a second location?
A. We started looking for a second location last summer. The trajectory of our growth was so quick that we knew as people got more and more comfortable and excited about coming back to group fitness, it was just a matter or time before we would outgrow our space. Knowing how long it takes to find a place and work with lawyers to sign a lease it made sense for us to start thinking about it BEFORE we were overflowing. Good thing we did. This summer we have waitlists for most classes, and the clients and trainers are ready to have more space!
Q. What does the new space offer that the Cotswold doesn’t? Is it bigger?
A. The new space IS bigger, by almost 2,000 square feet First and foremost, class sizes will stay about the same. One of the things people love most about what we do is our class size. Current class size in Cotswold is 10. We will hold classes of 12 in the new space. A portion of the space will be used for physical therapy and stretch recovery. A private room will be partitioned off at the front of the studio for privacy but will allow people to feel like they are still a part of the space even when getting physical therapy. We will offer 1-on-1 training at all times of the day with our own 1-on-1 training floor.
Q. Will you keep both locations open or will the new one eventually displace Cotswold?
A. Our intention is to keep both spaces open. The beauty of staggering two leases is that if one doesn’t work out we do have the ability to close one down if we need to. However, we fully expect to be rocking and rolling with both locations well in to the next 8-10 years. Class schedules at both spaces will be very similar.
Q. Will you be doing classes at both?
A. I will be teaching classes at both. We are currently working on what the class schedule will look like, but we think it makes sense for all trainers who can to teach at both. The proximity of the new studio to the current studio is such that if one has a waitlist, people can go to the other.
Q. Is there anything else that’s important to add?
A. Support local! Our lead trainer Sarah Pay and I both have been in fitness for years. We survived the pandemic by hosting classes out of our garages, outdoors in parks and on virtual training (we still do that). We thrive off our community and how unique what we do is versus the chain fitness brands out there. There is a personal touch to what we do that is shown by our resiliency through making it through hard times without corporate backing. Listen to our podcast (“Make it Train”) on whatever platform you listen to podcasts or here to learn more about what we do.
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