I’m back to my roots right now vacationing in Florida and I spotted the Smartiest grapefruit juice carton in the grocery store – Florida’s Natural Ruby Red sporting a Lilly make-over all for a good cause, breastcancer.org. So I had to do some Smarty investigating.
To continue the year-long 50th Anniversary Jubilee this summer, the hip chicks at Lilly Pulitzer have teamed up with Florida’s Natural, the largest domestic citrus producer in the country. Such a natural fit since as all Lilly-lovers know, she started her pink & green empire with a tiny juice stand in FL and so did Florida’s Natural.
One million of Florida’s Natural Ruby Red commemorative Lilly Pulitzer containers are hitting grocery stores across the country as you read this. Not only will these cartons look super cute in your fridge, this is style with a substance. A portion of the proceeds will go to breastcancer.org. Not to mention, this is juice you won’t feel guilty giving to your kids because it’s so healthy.
The coolest part is you can win a Lilly dress of your choice just by taking a photo with the carton – click here for details. Finally something mom can enjoy! So raise your grapefruit glasses for a good cause and enjoy some fresh-squeezed Florida sun this summer!